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Chicago Display worked closely with AAFES (Army & Air Force Exchange Service) to design and produce a series of marketing materials that would be used throughout all spa locations. In addition, Chicago Display worked closely with AAFES spa standards manual that would be used as a guide on how to best maintain proper branding presence throughout all spa locations. This manual helped ensure that all spa locations would be able to successfully sustain a well-branded, uniform appearance. This manual also provides valuable, detailed instructions on how to preserve proper branding protocol when marketing their shop to consumers, such as information about the correct use of logos.

Chicago Display provided AAFES comprehensive marketing solutions that helped this agency create and maintain proper branding while successfully promoting their spa services. We also developed a standards manual that helps spa owners maintain proper brand recognition throughout all international shop locations. Combining our superior graphic design and printing capabilities with our advanced marketing expertise, we were able to produce high-impact promotional material that helped our client meet all necessary advertising and branding goals.
Unit of Measure

Display Dimensions

Capabilities Applied Processes

N/A Brochure Door Signage Graphic Wall Treatment Illuminated Signage Poster Design and Print Standard and Application Manual Standoff Acrylic Signage

Material Type

N/A Multiple

Features

N/A Brand Management Brand Marketing Impact and Implementation Marketing

Color

N/A PMS Color Standards

Industry for Use

N/A Shopping Mall

Standards Met

N/A Develop Standards Manual

Product Name

N/A Spa

Design Work

N/A Brochure Design Graphics Poster Design Renderings Signage Engineering Wall Treatment Design

Project Scope

N/A National and International Application

Product Description

N/A AAFES Spa Standards Manual